September 25, 2022

GWSM-Tech

Digitally Yours

Case to roll out new features on Price Kaki mobile app including online shopping

SINGAPORE – A cell application by the shopper watchdog that allows buyers test costs of grocery store things will be rolling out new capabilities together with one that tells them where to purchase a basket of goods at the lowest selling price and yet another that will permit them to invest in the groceries as a result of the app.

The Shoppers Association of Singapore (Circumstance) designs to roll out the new features on its Rate Kaki app from the 3rd quarter of this yr. A single of them, Purchasing Record, would let consumers to make a virtual basket of goods, calculate how a lot that basket would cost at the grocery store nearest to them and uncover out the place they can invest in that basket of items at the lowest price tag.

Scenario president Melvin Yong, who is also the MP for Radin Mas, claimed Cost Kaki now only allows a user seem up particular person selling prices of items throughout unique supermarkets, but in fact, most customers invest in various things at just one go when they make a grocery run. “The value price savings for one particular product could be fairly minor, but it is significant when you’re hunting at a basket of merchandise.”

Mr Seah Get Wee, 41, an engineer who makes use of Selling price Kaki to test the price tag of his groceries and obtain out about promotions, claimed he is on the lookout ahead to the Procuring Listing characteristic the most. 

“I will have an overview of the number of items, the total cost and cost-price savings I will take pleasure in. This enables me to overview my purchasing checklist based mostly on the product’s place of origin, sizing and also establish if the item is an impulsive acquire or a necessity,” he stated.

One more aspect in the pipeline is Buying Cart, which allows consumers to examine out their things from a spouse online retailer. Mr Yong observed: “Soon after searching, the upcoming rational detail you want to do is to obtain. Now, you really don’t have to independently log on to the supermarket’s retail web page you can acquire specifically and examine out straightaway.”

Scenario is wanting at integrating the on-line retail internet sites of Singapore’s important supermarkets into the app so customers can search and get groceries on the identical platform. They are also hoping to get other on the net shops onboard from the fourth quarter of this calendar year.

Mr Yong claimed Scenario is in talks with probable partners together with e-marketplaces and on the web grocers and could not give even further particulars.

In a website publish on Thursday (May 12), he said the app had crossed the 100,000 download milestone.

Amid other updates are ideas to gamify the application in 2023 so end users can finish task-primarily based challenges in exchange for vouchers from supermarkets or Price Kaki’s other associates.

Mr Yong claimed that like on the web stores Lazada and Shopee, which incorporate game titles into their platforms, the aim is to create buyer loyalty by encouraging usage and to attract new people.

Circumstance also proposes to introduce an on the web platform for social networking into the app by the fourth quarter of 2022, where end users can share grocery discounts and bargains. This is on best of its strategies to show device pricing to battle shrinkflation – in which the sizing of a product is decreased when its price tag is retained the very same – for products that can be conveniently calculated, these types of as beverages and treats. This will be launched in the third quarter.

Lastly, Case is seeking to extend the checklist of products on Project Kaki from the present-day 5,500 to 10,000 by the finish of 2022.

These consist of meals and house essentials from create to toiletries. It is also hoping to rope in a lot more merchants and on the internet grocers, as well as speak to marketplace stakeholders like espresso store associations.