5 Ways How Landing Page Explainer Videos Increase Conversion Rates
Getting people to visit your website is crucial if you want your business to expand online. The better off your company will be in the long run, the more customers you can attract. You need to use your wits if you want people to visit your website. In today’s fast-paced world, people have less patience and pay less attention to detail than ever. A study from this year found that the average human has an attention span of just eight seconds, making it shorter than that of a goldfish.
How do you ensure that the landing page of your website quickly grabs the visitor’s attention in a society where people fail to realize the value of delayed gratification?
A short explanation video can be handy in this respect. Consider whether you learn more from reading lengthy paragraphs about a product or from a thrilling video that explains everything in a few seconds. 72% of customers surveyed by the study said they would rather watch a video than read text. This demonstrates that videos are generally well-received and are an excellent tool for boosting the conversion rate.
This article will provide a comprehensive guide on how landing page videos are compelling. Now, then, let’s get this show on the road.
- It’s the most effective self-contained advertising medium.
The days of dropping a ton of cash to take your team on a promotional tour to different places are long gone. Now that we live in a digital age, we can accomplish everything from the convenience of our homes and save a ton of money. An explainer video can market a product or service via multiple digital channels, including a website, social media, email, YouTube, etc. The people who were uninterested in your goods or services are now keen on it. Even so, after watching the video and learning more about your product or service, the likelihood that they will become customers and advocates is much higher.
- Makes you noticeable
An explainer video that plays on your landing page has the potential to make you stand out from the crowd. Whatever you’re trying to sell to your target demographic, know that thousands of other businesses are doing the same thing. Due to the high levels of competition in this market, all sellers will likely employ the same tactics when describing their products.
Now is your chance to grab people’s attention in a crowded marketplace by producing and sharing an explainer video. If you use some imagination, it will be much simpler to capture people’s attention with your landing page explainer video.
Using an innovative and compelling explainer video, you can attract more customers by providing a novel and exciting explanation of your product or service.
- Allows you to have a professional yet engaging website
These days, it takes little effort to launch a polished website. Anyone can create a shiny online storefront and advertise their wares to a specific demographic.
That’s true, though; it’s a common practice. Can you improve the percentage of customers who make a purchase?
Make your homepage stand out by being unique and exciting. How might one go about designing an innovative yet reputable home page?
Incorporating an explainer video into your business website is one way to achieve this. Visitors who encounter explainer videos on a website are likelier to form favorable impressions of the business and recommend it to their friends and family. As a result, the website’s conversion rate improves.
An explainer video on the homepage can convey a wealth of information about your company quickly and with minimal visual clutter.
- Allows you to build an Emotional Bond With the visitors
The best thing about an explainer video is that it will enable you to describe your product/service through stories. About stories, there is no human alive that does not like novels.
We listen to a story and start relating the same to ourselves, which eventually creates an emotional bond. Via an explainer video and its fascinating characters, you find it easy to create a quick passionate relationship with your audience, which leads to engagement.
The emotional bond creates a sense of confidence, eventually creating urgency in your audience to take the desired action. When they take the desired action, it is called a conversion. And that’s what you always want.
- Easily Integrates into your Digital Marketing Campaigns
One of the many benefits of videos is their adaptability; they can be used in any setting to boost advertising efforts. The present era is digital, and you don’t need to consider using explainer videos in your digital marketing campaign.