What You Need to Know About SEO And PPC Advertising

The internet community is a huge marketplace that cannot be disregarded, especially if you have an online business. You are dealing with millions of potential customers, but, equally, the competition out there is much more significant and fiercer than you can imagine.

Building a website is your priority, but that alone does not mean that your business is up and running and ready to compete. Finding ways to attract as many potential customers to your website as possible is the next and most important step. It would help if you focused on making your site known and regularly targeted by internet users. Therefore, you must invest in promoting your website. Two main options available for you are SEO and PPC.


SEO stands for Search Engine Optimization. Research shows that 60-70% of internet users use the search engine to find websites for any subject they want. The process used to ensure that the internet user will land on your website when ranked among the top results of a search is called SEO. To get a search engine optimization, you must frequently build on your internet site and hit internet links to website pages.

When you are using SEO, you don’t have to pay for the clicks. However, it takes a lot of time and research to achieve the right combination of target users and ads. You have to be patient because SEO is a long-lasting process, but once you have reached your objective, it will provide you with a regular income source.


PPC stands for Pay Per Click. It is a way of advertising on a search engine. These are the sponsored listings that appear whenever you search. There is a charge every time a visitor clicks on any of your ads. There is a bidding process, and the highest bidder for the price per click is the first to be listed in the search engine.

PPC and Google Ads services from Big Easy SEO will help you to control your campaign – as they are the one who creates your ads and also manage your target group, while at the same time staying within your budget. In most cases, you can categorize your target group by subject, geographical location, or trade.

Benefits From Using PPC Strategy

It is reasonably easy to set up. Once it is set up, your ads can be seen by the entire online community.

It may seem an expensive investment, i.e., what happens if someone deliberately keeps clicking on your ad. That could generate a large amount of money for you to pay without offering you the anticipated profit in return. Don’t worry! Networks have their ways of identifying fraudulent clicks. Therefore you are protected.

It can cost you as much as you can afford. You can determine how much you want to pay and set your PPC ads for a certain period. Once the specified number of clicks has used up your credit, your ads are no longer shown until the next time you can afford to start another advertising campaign.

Both strategies are beneficial and can be used to maximize your earning potential. Your goals and resources will be the decisive factor. Start with PPC advertising if you are interested in immediate results and then move on to SEO for your long term plans.