How To Diagnose Your Site with Google Advanced Search

While John Mueller did a wonderful career describing how to review your web site with Google Webmaster Applications, I thought I could define a handful of strategies on how to diagnose equally on-web page and off-web site concerns with Google Research and its advanced operators.

  • Make guaranteed your site is free of charge from any form of filtering concerns: lookup [] in Google if your websites arrives up #1 for this query, you are performing alright. If you see other web page mentioning your domain ranked initial, that is a undesirable signal
  • Make positive there are no copy material difficulties: lookup for a pretty lengthy citation from your website (exact match, i.e. in prices). With a website, for illustration, you have a excellent probability to see the category web site (summarizing the put up) instead of the corresponding publish page
  • Verify how several URLs from your website have been indexed: lookup [] and “dig deeper” into the look for outcomes:
  • [] + [] + and so forth (the “deeper” you digg, the a lot more/ the additional exact outcomes you get)

  • Find out if the website has canonical troubles (for internet sites making use of www): lookup [ -inurl:www] and see if any non-www URLs have been stored in the index)
  • Discover most impressive web pages of your website:
  • [ www]
    [ tld site:yourdomain.tld]

    (kudos to SEOmoz for the idea)

  • Obtain most related pages of your web page (to more endorse them for the specified term): search [ keyword] or [ key * phrase]
  • Test your site is crawled and indexed routinely enough: lookup [] + play with “date range” superior look for option.
  • Examine who (and what) your web-site is associated with: search [] to determine your internet site co-quotation (i.e. basically, who your promoters also link to).