How To Diagnose Your Site with Google Advanced Search

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While John Mueller did a wonderful career describing how to review your web site with Google Webmaster Applications, I thought I could define a handful of strategies on how to diagnose equally on-web page and off-web site concerns with Google Research and its advanced operators.

Make guaranteed your site is free of charge from any form of filtering concerns: lookup [yourdomain.com] in Google if your websites arrives up #1 for this query, you are performing alright. If you see other web page mentioning your domain ranked initial, that is a undesirable signal
Make positive there are no copy material difficulties: lookup for a pretty lengthy citation from your website (exact match, i.e. in prices). With a website, for illustration, you have a excellent probability to see the category web site (summarizing the put up) instead of the corresponding publish page
Verify how several URLs from your website have been indexed: lookup [site:yourdomain.com] and “dig deeper” into the look for outcomes:

[site:yourdomain.com/subdirectory1] + [site:yourdomain.com/subdirectory2] + and so forth (the “deeper” you digg, the a lot more/ the additional exact outcomes you get)

Find out if the website has canonical troubles (for internet sites making use of www): lookup [site:yourdomain.com -inurl:www] and see if any non-www URLs have been stored in the index)
Discover most impressive web pages of your website:

[ www site:yourdomain.com]
[ tld site:yourdomain.tld]
[inurl:domain site:yourdomain.com]
[domain site:yourdomain.com]

(kudos to SEOmoz for the idea)

Obtain most related pages of your web page (to more endorse them for the specified term): search [site:yourdomain.com keyword] or [site:yourdomain.com key * phrase]
Test your site is crawled and indexed routinely enough: lookup [site:yourdomain.com] + play with “date range” superior look for option.
Examine who (and what) your web-site is associated with: search [related:yourdomain.com] to determine your internet site co-quotation (i.e. basically, who your promoters also link to).